Straight Nonsense : Scratch-n-Sniff Denim
Naked & Famous, a Canada-based company, recently released their new Scratch-n-Sniff Raspberry Scented Denim for men (or should I say for the ladies?). The fabric is coated with mini microcapsules that release a raspberry smell when scratched (or rubbed up against, sorry, very creepy). Here’s what Naked & Famous has to say about them:
The coating is applied and then baked into the denim. The tiny capsules have a bit of “perfume” inside and as you scratch them the scent is released.
We have done 5 wash tests and the smell effect still works well!
Guys really wash their jeans? I didn’t know that…But, if you are feeling these, you can get a pair at Tate + Yoko for a cool buck fitty (that’s $150 USD).