Straight Nonsense: Benetton’s Unhate Campaign
Benetton has been capturing some worldwide attention with its Unhate campaign that features some of the most influential leaders around the world kissing. The photo’s, obviously photoshopped, include President Obama, Germany’s Chancellor Merkel, and many others.
Benetton has combined these leaders whose nations are historic rivals/enemies. The campaign seeks to diminish the “culture of hate” that has consumed our world.
At this moment in history, so full of major upheavals and equally large hopes, we have decided, through this campaign, to give widespread visibility to an ideal notion of tolerance and invite the citizens of every country to reflect on how hatred arises particularly from fear of ‘the other’ and of what is unfamiliar to us.
-Alessandro Benetton, executive deputy chairman
Check out the photos below and be sure to check out more on UNHATE.